Bread is a serious business in most of the world. In the United States it doesn’t seem as much of a rite and standard bearer of civilization. In Mexico even, the supermarket bakery aisles are a cavalcade of delightful sights.

Orejas (named for their ear shape)

Conchas (shaped like a shell)

Payasos

Not sure what these are called but they make me drool.

Not sure what these are called either, but drooool.

Cream puff with a little horn

I think these are Rieles (filled with pineapple gelee)

Even these run-of-the-mill muffins look tasty.

Food pin-ups from a visit to the Tulum Chedraui supermarket. None of these pastries were consumed as part of the photographic research. Sadly.